Stages of Development:

As we increase our market share, there are measurable stages of development and achievement. We track each step along the way on a scale that describes observable patterns of activity typical of the most successful venture moving through a particular stage. These focus on statistics, knowledge and understanding, skills and strategies, use of prior and emerging experience, and the ability to productively reflect on what we've learned.

Based on over thirty years of experience, observation and interpretation, everything we do is validated according to particular strategies. This serves an important function in allowing us to aggregate performance and achievement data for assessment beyond the daily performance levels: across regions and methodologies. A process unique to Espresso Etc! — of continually pushing the envelope, we focus on nationalizing our machines and delivering new levels of service, availability and reliability. Since all progress is an inherently positive movement, we are happy to report: our patterns can definitely be described in "positive terms" because each stage of our development has yielded dynamically successful results.