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The Advantages:
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• convenience and vicinity are a large determinant of shopping choices;
the greater the number of points of distribution (units) an individual
distributor has within a particular area, the greater the convenience to
both sides, and therefore the more total sales volume that will be done
by all units in the aggregate.
• Available marketing dollars for promoting the Aroma product line to retailers
are based on a percentage of total system sales, the greater the aggregate volume,
and the greater the marketing dollars available to promote the distributors'
efforts.
• Sales-oriented expenditures (for most distributors) are a directly related
determinant of sales growth. The larger the expenditure, the higher the growth
rate.
• Maximizing total aggregate sales volume creates a rising tide that lifts all boats - in this case, individual Aroma units are the boats.
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In almost all the successful distributorships in the United States, there is
a direct correlation between the markets with the highest density of units and
the markets with the highest average unit volumes. In other words, the greater
the number of units in a market, the more successful each individual unit is.
What this means to you is more money in your pocket with less area to cover.
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