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Maximizing Coffee's Potential

Coffee Supply Service - Protected Territory

New and prospective distributors often believe that unlimited territory is best. What's interesting is that the most successful distributors rather follow the protected-area logic. The issue of "protected territory" really comes down to ensuring that another distributor, using the same marketing system, does not encroach on your business unfairly.

Espresso Etc! supports this program simply because it works. And it works because it is based on the concept of capitalizing on total market share for the Aroma automatic espresso machines in order to maximize the performance of each individual distributor.

The Advantages:

 
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  • convenience and vicinity are a large determinant of shopping choices; the greater the number of points of distribution (units) an individual distributor has within a particular area, the greater the convenience to both sides, and therefore the more total sales volume that will be done by all units in the aggregate.

• Available marketing dollars for promoting the Aroma product line to retailers are based on a percentage of total system sales, the greater the aggregate volume, and the greater the marketing dollars available to promote the distributors' efforts.

• Sales-oriented expenditures (for most distributors) are a directly related determinant of sales growth. The larger the expenditure, the higher the growth rate.

• Maximizing total aggregate sales volume creates a rising tide that lifts all boats - in this case, individual Aroma units are the boats.

In almost all the successful distributorships in the United States, there is a direct correlation between the markets with the highest density of units and the markets with the highest average unit volumes. In other words, the greater the number of units in a market, the more successful each individual unit is. What this means to you is more money in your pocket with less area to cover.

 
  Franchise Coffee Business
  At Espresso Etc!, you are assigned a pre-defined, protected territory based on your location and comfort level. Because the Exclusive Master Distributor program is still relatively new, Espresso Etc! is currently in the process of pre-defining future Aroma territories. Once you are in the program, you would be the first to receive offers to expand your area when new regions become available.

Espresso Etc! Master Distributor and Affilliate positions are now available for ALL of Canada and the United States, and expanding the globe. Where do you live? Give us a call and let's talk about it!

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Coffee Supply Service

Maximizing Coffee's Potential


 


Espresso Etc!

SUPER Automatic Espresso Machines

26895 Aliso Creek Road, B141
Aliso Viejo, California 92656

CALL NOW!
1-888-737-3813

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Espresso Etc! is a division of All Pro Beverage Service, servicing Los Angeles, Orange County, and surrounding areas. We sell super automatic espresso machines in all parts of the United States, Mexico and Canada. Our Southern California office coffee services and food service equipment are available in the following areas: Los Angeles, Century City, Pasadena, Beverly Hills, Orange County, Irvine, Anaheim, Newport Beach, Huntington Beach, Aliso Viejo, Mission Viejo, Long Beach, San Fernando Valley, Northridge, Chatsworth, Canoga Park, Tarzana, Woodland Hills, Encino, Sherman Oaks, basically all of Southern California: Best Super Automatic Espresso Machines, Specialty Coffee Machines, Single Serve Coffee Makers, Single Cup Coffee Makers, Fully Automatic Expresso Machine, Gourmet Coffee Makers, Office Coffee Services, Professional Cappuccino Makers and Latte Machines.